Social media as a business tool is used to attract new business and help define what your target audience is looking for. It’s about telling a story and having a conversation with your followers about your voice, personality and culture. In other words, it’s a great way to drive up rentals at your rental prop maximizing your income and reducing costly turnovers.
Using social medial to help fill rental units allows you to make a much more personal and meaningful connection with people than other forms of marketing. Because there is that two-way interaction, though, you’ll need to get creative to increase your property’s visibility and engage and attract the ideal tenant.
• Invent #hashtags unique to your rentals and the local area so followers can re-tweet.
• Set up standard searches for frequently asked rental questions in your neighborhood and post responses.
• Direct followers to your website’s blog posts and special offers.
• Inspire prospective tenants by posting photos of your staged rental. Your descriptions should mention everything from furniture to amenities, such as a pool.
• If your complex has multiple floor plans, create a pin for each.
• Share photos of your neighborhood, current tenants enjoying the property (with permission) and local attractions and restaurants, etc.
• Facebook does not permit multiple pages for the same business, but you can create one for existing tenants and a separate one for future prospects.
• If your complex hosts tenant meet ups, create event pages and include photos.
• Post-local updates and events that your current renters will want to share.
Google+
• The more posts you share through Google+ Hangouts, the better, as it is an excellent tool for increasing SEO for your website.
• Use the Hangout option to take prospective renters on a live virtual tour of both the interior and exterior of your property. You can also schedule multiple prospects to take the tour at the same time.
• Take bookings through Google+, which also increases your followers.
Meetup
• If your property has a communal area perfect for meetings or parties, host Meetups that include non-renters, which will expose your complex to prospects who may not know about your property.
• Create a personal page and a business page.
• Ask your connections to recommend you and your complex. Your connections are a great resource for attracting professionals.
Your Website’s Blog
• Start a personal or company blog that is entertaining and useful, not only for current tenants, but for anyone who lives in or is moving to the area.
• Create “Evergreen” content that can be re-posted every week or month.
• Use your other social media platforms to announce and promote your blog updates. Consistent blogging and sharing will also improve your SEO results.
Social media marketing is a relatively inexpensive advertising method, which offers an exciting opportunity for increasing quality rentals at your property. Used correctly, it’s a brilliant tool that can enhance your profile in the community, allow you to stay in contact with current tenants, and help provide top-notch customer service.
