Social media as a business tool is used to attract new business and help define what your target audience is looking for. It’s about telling a story and having a conversation with your followers about your voice, personality and culture. In other words, it’s a great way to drive up rentals at your rental prop maximizing your income and reducing costly turnovers.
Using social medial to help fill rental units allows you to make a much more personal and meaningful connection with people than other forms of marketing. Because there is that two-way interaction, though, you’ll need to get creative to increase your property’s visibility and engage and attract the ideal tenant.
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